- Pathways for Digital Transformation: An Organizational Identity Perspective. 44th International Conference on Information Systems, 2023Hyderabad, India mehr…
- Conflicting Identities During Digital Transformation Efforts of an Incumbent Automotive Firm. 18th International Conference on Wirtschaftsinformatik, 2023Paderborn, Germany mehr…
Anna Keilbach, M.A.
Postal address
Postal:
Boltzmannstr. 3
85748 Garching b. München
- Phone: +49 (89) 289 - 19584
- anna.keilbach(at)tum.de
Educational Background
- M.A. in Strategic Design (HfG Schwäbisch Gmünd)
- B.A. in Communication Design (HfG Schwäbisch Gmünd)
Work Experience
- AUDI AG, Ingolstadt, Germany
- RMIT University Melbourne, Australia
- Technical University Ingolstadt, Germany
- Fraunhofer IAIS, Sankt Augustin, Germany
Research Interests
- Design Thinking
- Digital Transformation
- Manufacturing Firms
- Digitized Products