Picture of Anna Keilbach

Anna Keilbach, M.A.

Postal address

Boltzmannstr. 3
85748 Garching b. München

  • Phone: +49 (89) 289 - 19584
  • anna.keilbach(at)tum.de

Educational Background

  • M.A. in Strategic Design (HfG Schwäbisch Gmünd)
  • B.A. in Communication Design (HfG Schwäbisch Gmünd)

Work Experience

  • AUDI AG, Ingolstadt, Germany
  • RMIT University Melbourne, Australia
  • Technical University Ingolstadt, Germany
  • Fraunhofer IAIS, Sankt Augustin, Germany

Research Interests

  • Design Thinking
  • Digital Transformation
  • Manufacturing Firms
  • Digitized Products

Research Projects


  • Keilbach, Anna; Hein, Andreas; Krcmar, Helmut: Pathways for Digital Transformation: An Organizational Identity Perspective. 44th International Conference on Information Systems, 2023Hyderabad, India mehr…
  • Keilbach, Anna; Hein, Andreas; Krcmar, Helmut: Conflicting Identities During Digital Transformation Efforts of an Incumbent Automotive Firm. 18th International Conference on Wirtschaftsinformatik, 2023Paderborn, Germany mehr…