Mobil50+: Innovative NFC and IT-based services for mobile life and activity with 50+
Due to demographic change, the population in Germany will decrease from today’s 82 million to almost 69 million in 2050. About 30% of the population will be 65 or older. As a result of the increasing aging population, the need for assistance in daily life will increase dramatically. Associated with demographic change, the changing of household structures will also cause a greater social isolation of older generations.
But demographic change also offers growth potentials for new services, as the target group generation 50+ is provided with considerable financial resources. To harness these potentials, a professional service engineering is needed. Therefore, the aim of the project is not only the development of new service, operating and business models for service providers but also the systematic integration of IT infrastructure in the service development, marketing and provision. Especially in the service delivery mobile, communications technology is of central importance.
The project Mobil50+ supports development, commercialization and deployment of customized services for the generation 50+ through the integration of mobile communication technologies, such as Near Field Communication (NFC). These innovative technologies enable a very user friendly and cost-effective implementation. The mobile services are designed and developed by the Chair of Information Systems. User oriented design of NFC interaction results to a wide acceptance by the non-tech-savvy target group. In addition, a direct communication channel between service providers and users, as well as a new social structure for the 50+ generation is created through community features.
- Creation of new service concepts, as well as virtual social structures for the generation 50+
- Scientific contribution to the systematic design of provision and marketing of IT-based mobile services and construction and operation of virtual communities in demographic change
Technische Universität München, Center for Digital Technology and Management (Prof. Dr. Helmut Krcmar)
Ludwig-Maximilians-Universität München, GRP - Generation Research Program (Dr. med. Dipl.-Ing Herbert Plischke)
Universität Kassel, Department of Information Systems (Prof. Dr. Jan Marco Leimeister)
ITM Beratungsgesellschaft mbH, Dr. Stefan Zerbe
Servtag GmbH, Florian Resatsch, Uwe Sandner