Exploring the Potentials to Support and Automate Creative Work

Thesis (BA/MA/Guided Research)

Advisor(s): Barbara Prommegger (barbara.prommegger@tum.de)


Creative work encourages and requires significant flexibility in handling work processes. Unlike other types of work, human creative work does not follow standardized procedures, which presents a challenge for technology designed to support these work processes. While we are comfortable with automating standardized, transactional workflows, we currently lack an understanding of how technology can support and enable flexible work processes that come with creativity. To take full advantage of automation technology, we need to move beyond the boundaries of transactional workflows and develop services that support human creative work by providing flexibility, agility, and adaptability.

At the KLab we have set ourselves the task of investigating the nature of creative work and identifying potentials to support this type of work. Within this scope, there are many opportunities for student theses or guided research. You will work on questions about how to investigate and understand different types of creative work and develop ideas about how to automate it. The activities during the preparation of the work include literature analysis, the compilation of research questions, conduction of the research and deriving the findings. The research gap can be investigated using Design Science Research, qualitative analysis (interviews, case study research etc.) or quantitative analysis (data from questionnaires, archive data, public data, etc.).


  • Review relevant literature and existing research methods in the respective field
  • Conduct interviews with relevant stakeholders
  • Conduct field study research
  • Identify characteristics of human creative work
  • Derive potentials of how to support human creative work with technology
  • Discuss implications of findings for industry and academia


  • Interest in current topics of IT + work 
  • Experience in & willingness to learn about scientific writing
  • Experience in & willingness to learn about literature reviews
  • Experience in & willingness to learn about quantitative/qualitative data analysis 
  • Structured, reliable & self-motivated work style

Further Information

The thesis can be written in English or German. The topic can also be adapted to your interests. If you have further questions, please do not hesitate to contact me directly. Please send your application including our application form, a current transcript of records, and your CV to barbara.prommegger@tum.de. Please note that we can only consider applications with complete documents. 


  • Voigt, M., Bergener, K., & Becker, J. (2013). Comprehensive support for creativity-intensive processes. Business & Information Systems Engineering, 5(4), 227-242.
  • Seidel, S., Müller-Wienbergen, F., & Rosemann, M. (2010). Pockets of creativity in business processes. Communications of the Association for Information Systems, 27(1), 415-436.
  • Barley, S. R., & Kunda, G. (2001). Bringing work back in. Organization science, 12(1), 76-95.